Arty's Art Supplies

Local Shop in Shoreditch

Project Details

Concept project l 2 weeks l Individual


  • Sitemap
  • User Journeys
  • Wireframes
  • Home/Product Category/Detail Page
  • Clickable Prototype


  • Adobe Photoshop
  • Sketch
  • InVision


The brief was based on designing a website for a local art shop in Shoreditch. My persona, Rachel, struggled to find time outside her strict working hours to find creative tools for her design portfolio. I designed a high fidelity clickable prototype which efficiently categorised the arts and crafts products into playful headings for ease of use. Rachel was provided with design inspiration throughout the web experience, to help her apply tools in imaginative yet professional ways.

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Hi-Fi Prototype